Copenhagen's new 'CopenPay' scheme incentivizes tourists to engage in eco-friendly activities, offering rewards like free ice cream and discounted museum entry for actions such as picking up litter and volunteering.

Launched as a one-month pilot running until August 11, the initiative aims to promote sustainable behavior among tourists.

Despite mixed participation levels, initial reactions are positive, with many appreciating the opportunity to contribute to the city's sustainability efforts.

Experts remain cautious about its long-term impact, suggesting broader measures are needed to address environmental challenges associated with tourism.


(colombotimes.lk)